Boutique financial firm
RiversEdge Wealth Advisors wanted a brand identity that captured their blend of expertise and to feel approachable for their clients.
As the team prepared to move into their new office space, they saw an opportunity to evolve their brand identity. I helped translate that vision into a cohesive design system — modern, polished, and approachable — to strengthen their presentation for clients across digital and print platforms. With limited existing assets and an interior design direction from NELSON Worldwide, I led the concept ideation, design, and execution of a visual system that reflected their growth and professional values.
Various invites for the firm’s events, hosted in their Wilmington, Delaware offices. These were also converted into digital invites for email outreach.
In partnership with a fellow UX designer, the skeleton of the RiversEdge teams’ website was constructed and built out. The foundation of the website and assets used were woven into other graphics and digital materials.
