Having a large and loyal fan-base, this East Coast franchise has transformed itself into more than just a fuel and grab-and-go destination.
case study ————————
WAWA
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Lead Designer
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Social Media Giveaway concepts
Social Media & UGC campaigns
Motion Graphics
Product Launch & Cross-channel Campaigns
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Creative Director - Brian Barto
Photography - Christian Lambert (Unsplash)
ABOUT THE PROJECT
In an effort to engage more social media presence, head office challenged the design team to concept giveaway items and sales campaigns spreading across all social channels (i.e. FB, (then) Twitter, IG, TikTok).
From this, a large-scale pitch deck was created in addition to a massive amount of product concepting and creating. Below are just a handful of deliverables that were presented to the corporate Wawa teams, along with custom designs for potential giveaway prizes.
In addition to the giveaway concepts, social media campaign strategies, the creative relied heavily on customer experience. User generated content, wholesome photography and content are at the center of each campaign for this beloved brand.
Highlights of the ‘Toasted Caramel Crunch’ beverages offered during Valentine’s Day are below. These cohesive layouts were curated as tactics within the beverage campaign, along with illustrations, copy and animations across all three social platforms: Facebook, Instagram and (then) Twitter.
In addition, a custom product page on their website was the destination for online customers, which highlighted the beverages and other campaign offers.
